Considerably, in the area of architecture and construction industry the marketing strategy are miles away than most of the other industry and trades. They mostly trust on repetitive and referral businesses. Even though people who are working in construction industries consider that the best marketing tool yet, art of speaking, But why can’t we discover more creative Ideas to get the company’s name or the brand name highlighted.
But all the new technology and innovations you are trying to reach would depend on the budget you save for that purpose. It’s quite obvious that lesser budget would prevent you to have all the marketing strategy. But it doesn’t matter what your financial planning is, there are a much more marketing strategies to choose from, consecutively to get rapid growth and recognition. Here a few submissive and effective marketing ideas to get started with:
Online Content Publishing
It is a good strategy of attracting and retaining customers by relevant creation and distribution of compatible, notable and valuable contents. Many small companies are getting advantage by using online content marketing policy. Your specialization in business can help to earn extra visibility and productivity for more work by just passing on beneficial hints and information online to the people. Clients and customers would be more close about your skill set, experience and will give you priority to get their work done by you.
References from existing clients
All big and small construction companies trust on client referrals as a beneficial means of generating leads and getting new contracts in their business area. Good and satisfied client always have co-ordination and have no issues to say good word for you to other probable customers. So it will be a good idea to stimulate them to get more and more references from them and by offer them a incentives or any reward program. Offer a good discount to your every customer who recently attach with you.
Amicability or hospitality packages could be planned for your existing or old customers by organizing a party some day or evening. You can comprise even the guests of former clients to a cocktail or dinner party in a reputed hotel. It would surely attract and inspire them to sign up with you for more work and bring new clients come to your notice and which in turn would justify your initial investment.
Social Media Marketing
The most popular way now a days to promote your business is social media marketing. Unfortunately, this industry is far behind in this matter of social media marketing. This would be helpful for you to start it today as you won’t have to face any cut throat competition or any big issue even with the least amount of research and preparation. You can easily set up and sort out some social media accounts at you own and start promoting your respective construction company business.
Framing your memories
Photographic records are always very competent and useful for later references and memories. So it’s an excellent idea to keep the photographic record with the client after the completion of project and frame them as a records or upload on your company’s website for new perspective customers to see them.